Sakshi Jain

COVID-19 came into our life unannounced like a destructive force which changed our mundane routine, future plans and defined a new normal. 1st March feels like a lifetime ago, when everything was normal; there were bikes and cars on the roads, regular visits to the favourite resultant around the corner and crowd everywhere. Crowd! What does that feel like? The reality is different today. The pandemic has forced us all inside our houses. Evening walks became necessary grocery runs, Office at nine became work from home and food from favourite restaurants became ‘Ghar ka khana.’ This felt like a long tedious journey from Lockdown 1, 2.0, 3.0 and now the inevitable chapter four. While this felt impossible in the beginning, I am slowly coming around to the idea. If nothing else, I am thankful for the things I learned from this once in a lifetime experience. In this blog I am listing down some of those. 1.  Health, always the priority: I know this seems very basic and something w

One of the largest cinema hubs in the world, Indian cinema is renowned for its glamour, fashion and mainstream masala films which earns huge box office collections. With thousands of films produced every year Indian cinema has been making records in the history of world cinema. India is the largest producer of films in the world with approx 1800 films produced every year. It is also one of the most diverse film industries in the world with nine different regions producing films in sixteen different languages. Unfortunately, this diversity is often neglected in the world cinema by mistaking Indian cinema for Bollywood. Indian cinema is much more than Bollywood. The mainstream masala movies produced in Hindi language are just the ones most highlighted because of the monetary investment, stature of the cast and crew and its mass appeal to the audience. Beyond that is the whole new world of Indian cinema which might not be appealing to the masses but are gems in the eyes of few. Apart

India is a diverse country with people from various religions, caste, and diverse schools of thought coming together and representing India in its true form. While this makes sense in theory, it is much harder to practice and function in real life without harming this diversity. The Indian political scenario is one example of a diverse school of thoughts which fuels domestic to nationwide debates on a regular basis. Different political ideologies have divided the public in categories such as pro or anti government. Sadly, the ‘anti government’ is at times considered synonymous to ‘anti national’. This tells the public that while our constitution does provide us the freedom of speech, exercising it can be dangerous at times. In an article published by the Election.in titled ‘Political Parties in India and their Ideologies’, the author writes, “The only factor that explains the mushrooming growth of political parties in India is the difference in ideology. While some of them are

The way people consume information has changed drastically over the years. Consumers are becoming smart and well informed in their decisions. They are more conscious of what they consume and the decisions are at times based on their values and beliefs. In such a scenario a brand needs to highlight its values and ethics that resonate with the consumer’s beliefs. It is very hard for a brand to gain validation from the consumers and loyalty is the hardest to attain. Crisis management can be the greatest test for a brand to gain customer’s trust. Crisis communication exposes the brand to the media and the public eye to a great extent. How a brand manages to tackle a crisis while reassuring all the stakeholders shapes their reputation. In such a situation, good Leadership is one of the greatest assets for any brand. With the easy accessibility and wide reach of the internet, majority of the corporate leaders are exposed to the public eye through social media platforms such as Twitte

There are enough dialogues around women discrimination, gender wage gap, but the list for gender inequality is a long one. Adding to that list, another work-related discrepancy between men and women is the length of their commutes. 3 in 5 women limit their job opportunities to 1km from home. Women are more likely to give up a high paying job because it is not close to their home as compared to men. This is called Gender commute gap. The gender commute gap widens after childbirth. Women feel the need to work closer to their house after giving birth to a child. This results in a small pool of job opportunities for women to choose from and limited career growth. Centre for Diet and Activity Research, a research unit at the University of Cambridge reveals that India has one of the world’s most lopsided ratios of male versus female commuting. The fact that 45% of women in India don’t travel for their work at all as disclosed by Census data from 2011 is one of the root causes for this

Learning has no limitations.It is possible in the most difficult times, and in fact challenges only increase the scope of learning. The online conclave organised by Reputation Today has proved this right by facilitating the communications fraternity a platform to learn and grow continuously in these extraordinary times. Continuing this initiative, the second edition to #RTConclave was organised on 1st  April, 2020 in the form of a fireside chat with Madan Bahal, Managing Director, Adfactors PR. Mr. Bahal was in conversation with Minol Ajekar, Head - Corporate Communication, CSR & Business Operations, Puravankara Limited and Amith Prabhu, Founding Dean, School of COmmunication & REputation. The world is battling against an unprecedented crisis with COVID-19 impacting more than 120 countries. The pandemic has left no country untouched and no human being safe. In such a situation, the job of a communication professional is paramount. Counsel is an important part of Public Rel