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Showing posts from March, 2020

93. Social Distancing- Let’s be united in spirit

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The world is facing an extraordinary crisis right now with the Coronavirus Disease (COVID-19) affecting the people worldwide. As a result, thousands of people have lost their life with the number increasing day by day. The fear and panic in the public has heightened with the situation worsening with time. While the disease has no antidote as of now, we need an instant antidote for the stress in the public. The solution can come in the form of unity and emotional support. A 21 day lockdown has been announced in India till 14th April, 2020 to fight COVID-19. Social distancing is said to be the best way to prevent the virus transmission and increase in new COVID-19 positive cases. In this constantly engaging and interactive era, social distancing sounds like a foreign concept. Recall the last time you willingly stayed at your home for 21 days at a stretch. I am sure it would have happened a long time ago, if ever. The lockdown is a challenge for the public and together we have to

92. A basic guide for ‘Work from home’

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Work from home, the practice is of great importance and necessary to adapt to keeping in mind the unfortunate circumstances. What used to be an occasional option is now the reality for most of the working professionals in and beyond the country. Coronavirus (COVID- 19) has created major stress on the country and its people. The illness is life threatening and has forced the government to take drastic measures as to prevent it from spreading further. Lockdown has been imposed on major cities to discourage mass gatherings and chances for virus transmission. The country is suffering economically as well with minimum to no productivity in the business segment. The uncertainty of the situation is taking a toll on the businesses. Employees are advised to work from home. While the practice seems fairly easy, it sometimes leads to less productivity because of the disturbance in routine. Work from home needs sincere dedication and the willpower to avoid distractions. The practice is tough

91. How brands can handle COVID-19

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The world is experiencing fear and uncertainty with the unexpected onslaught of coronavirus across the globe. The disease has taken more than 6000 lives till date with the number of new cases increasing continuously. According to World Health Organisation (WHO), ‘Coronaviruses (CoV) are a large family of viruses that cause illness ranging from the common cold to more severe diseases such as Middle East Respiratory Syndrome (MERS-CoV) and Severe Acute Respiratory Syndrome (SARS-CoV).’ The virus is easily transmittable between humans through a mere touch. Coronavirus disease (COVID-19) has created panic in the public. The situation is getting worse day by day and there is an increasing need for authentic communication to pacify the public. With the help of proper precautionary measures, the disease can be effectively dealt with. The Pandemic has created stress on the economy and its people. Brands contribute to a huge part of communication in people's life today with constant

90. Thappad- Movie Review

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In the new age where people are slowly standing up against the orthodox beliefs and practices of the society, Thappad sets another example. The movie highlights the small issues in a marriage that may seem trivial but are of great importance. It is a refreshing film creating dialogue around the age old beliefs and challenges the mere foundation of a marriage. Thappad is a story of a married couple played by Taapsee Pannu and Pavail Gulati . Through his direction, Anubhav Sinha has created a thought provoking masterpiece which takes a strong stand against patriarchy and violence against women. The film is an ensemble of great acting, direction, screenplay and dialogues. For once the reality was not romanticised in a mainstream Bollywood movie. The story was projected in an honest and effortless manner, displaying the signs of a dysfunctional relationship. The director set an example with one simple and straightforward subject; it may seem insignificant to some but is impor

89. 40K for a Social Cause

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  “What is that one social cause you feel passionate about?” She asked me. “I can’t choose one. How can I choose one? There are too many things that I want to do. I see so many people in need of help but few resources to do something about it.” I said. This was my constant dilemma. I could not decide what I feel passionate about because there is too much to feel for. I want to say education, and then I think environment welfare, maybe. But then education is also equally important because it will help people become conscious about their conduct, at home and outside. But then the environment is priority right now. And then I think, Poverty! Of course Poverty! Okay, now I am confused again. Are you? The more I think about it, the more I realise that lack of education is at the core of most of the issues in society. Granted there are a few exceptions, but if everyone has access to education it would be a good start towards collective welfare. I think education is a must and