Sakshi Jain

Communication is a very important part of our life. We communicate to coexist in this society on a daily basis. Corporate communication is equally important for companies to survive in the market. Communication for corporate needs to be more defined and purposeful. Each and every piece of communication that goes out needs to have an objective that resonates with the values and beliefs of the organisation. This makes the brand more relatable to its stakeholders and it defines the relationship between them. The digital era has shaped consumer behaviour and their content consumption habits. Because of the clutter of content on the web the public has become picky of the information they want to consume. This in turn has changed the type of content a corporate communication professional puts out. Consumers filter through the content based on their likes and dislikes. They consume and appreciate the content that they relate with. That lines up with their beliefs. They are beco

Skincare is one of the most important things when it comes to personal grooming. For some people, it is a priority. No skin is the same. What my skin needs will be different from what your needs. There are various skin types, complexions and problems and limited products catering to those. In such a situation customised skincare is the solution. This is an appreciation blog to a customised skincare brand which has provided a solution to my skin problems and gave a new and fresh life to my almost dead skin. I don’t want to sound cliché. So, I will spare you all the boring, ‘earlier my skin was bad but then I found Skinkraft and now it glows’ dialogues. In this blog, I will explain to you why it is my favourite skincare brand. The brand first understand your skin and its problem. When you visit the website, it will first ask you to ‘Know your skin’. Now, let’s be truthful here, how many of us really know our skin? This was the perfect opportunity for me to know what type my skin

Growing up, we all must have heard the concept of love marriage and arranged marriage. As the name suggests the first one has love building up organically between two individuals and the latter is arranged by the people around them, in case of Indians those people are mostly family. Not to say that arranged marriages lack in love and feeling in any way, but it is not the most organic way of falling for someone. With the gradual change in societal norms, love marriages are most preferred by young individuals. With the increasing use of social media platforms, people go on the internet for almost everything. From finding the nearest grocery store to finding love and relationships, there is no end to it. Now dating apps are the convenient way of finding casual dates with standard pre-decided expectations. This is not the traditional way but it sure is popular among the youth. So, why are people moving away from the gradual emotional journey towards a fast-paced dating life? There ar

Neo bank is the new thing in the market that is attracting investors from across the globe. Gone are the days of waiting in the bank to transfer or deposit money, digital banking has made our lives very easy. Banking has become convenient now. But what are Neo Banks and how are they different from digital banking? Neo banks are taking the concept of digital banking to another level. Digital banking is making transactions on the internet without having to visit a physical bank branch. While the concept is almost the same, it is conducting bank transactions online. But, there is a major difference. Banks around the globe have made digital banking available for their customers based on their needs considering the evolution in terms of digital usage and consumption. The branches for these banks are available offline as well. Neo Banks on the other hand are only present online. It takes away any type of physical contact with the customer. All the procedures from opening an account to