95. #RTConclave on “Facing the Future with Empathy and Resolve” with Madan Bahal
Learning has no limitations.It is possible in the most difficult times, and in fact challenges only increase the scope of learning. The online conclave organised by Reputation Today has proved this right by facilitating the communications fraternity a platform to learn and grow continuously in these extraordinary times.
Continuing this initiative, the second edition to #RTConclave was organised on 1st April, 2020 in the form of a fireside chat with Madan Bahal, Managing Director, Adfactors PR. Mr. Bahal was in conversation with Minol Ajekar, Head - Corporate Communication, CSR & Business Operations, Puravankara Limited and Amith Prabhu, Founding Dean, School of COmmunication & REputation.
The world is battling against an unprecedented crisis with COVID-19 impacting more than 120 countries. The pandemic has left no country untouched and no human being safe. In such a situation, the job of a communication professional is paramount. Counsel is an important part of Public Relations and the situation demands hyperactive and hypersensitive counselling. Focusing on the current scenario, the session focused on ‘Facing the Future with Empathy and Resolve.’
The hour long chat had various valuable insights and the following points summarise some of them:
2. Economic Crisis
3. Leadership Crisis
Emphasising on the third crisis, he said, “It is time for all the constituents of society primarily
businesses and consultants to demonstrate leadership. We have to stand tall and lead by example.
In every decision that we take there should be a filter of empathy and compassion regardless of
the economic cost.”
2. Prioritising health of their employees
3. Handling the economic crisis
Concluding the session, Mr. Bahal quoted a primary school poem which said “the oldest and the youngest are at work the strongest”. According to him, the PR professionals are the strongest and as consultants we have to be sane and thoughtful. Sense of responsibility is the key; the constant realisation of the responsibilities will make sure we stand strong in these challenging times. Keeping in mind the unprecedented situation and uncertainty of what the future holds, he said “hope for the best and plan for the worst.”
Continuing this initiative, the second edition to #RTConclave was organised on 1st April, 2020 in the form of a fireside chat with Madan Bahal, Managing Director, Adfactors PR. Mr. Bahal was in conversation with Minol Ajekar, Head - Corporate Communication, CSR & Business Operations, Puravankara Limited and Amith Prabhu, Founding Dean, School of COmmunication & REputation.The world is battling against an unprecedented crisis with COVID-19 impacting more than 120 countries. The pandemic has left no country untouched and no human being safe. In such a situation, the job of a communication professional is paramount. Counsel is an important part of Public Relations and the situation demands hyperactive and hypersensitive counselling. Focusing on the current scenario, the session focused on ‘Facing the Future with Empathy and Resolve.’
The hour long chat had various valuable insights and the following points summarise some of them:
- Highlighting the changing risk paradigm for businesses Mr. Bahal mentioned three kinds of crisis, two visible and the third underlying but equally important:
2. Economic Crisis
3. Leadership Crisis
Emphasising on the third crisis, he said, “It is time for all the constituents of society primarily
businesses and consultants to demonstrate leadership. We have to stand tall and lead by example.
In every decision that we take there should be a filter of empathy and compassion regardless of
the economic cost.”
- One key advice for the CCOs and CMOs: “Public relation and Corporate Communication is 10% communication and 90% behavior. Realise that you are under intense scrutiny, which means any hint of insensitivity or opportunism from the corporate behavior can be a potential risk to the corporate reputation.”
- While answering an audience question, Mr. Bahal touched upon an important subject which is the Cash Crisis this Pandemic can result in. Planning cash is crucial especially for the small firms as the next four months might see a disruption in the cash value chain and can pose a risk to their survival.
- Addressing the importance of internal communication Mr. Bahal highlighted three focus points for corporates:
2. Prioritising health of their employees
3. Handling the economic crisis
Concluding the session, Mr. Bahal quoted a primary school poem which said “the oldest and the youngest are at work the strongest”. According to him, the PR professionals are the strongest and as consultants we have to be sane and thoughtful. Sense of responsibility is the key; the constant realisation of the responsibilities will make sure we stand strong in these challenging times. Keeping in mind the unprecedented situation and uncertainty of what the future holds, he said “hope for the best and plan for the worst.”
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