Sakshi Jain

In the wake of this pandemic where physical contact, gatherings and offline classes are not a possibility, School of Communications & Reputation (SCoRe) made sure that the learning for their students doesn’t stop. The work and conversations has shifted from offline to online with regular classes through video call services like Zoom and Google Hangouts. The institution has made sure that their students get quality education and continuous learning opportunities through sessions, masterclasses and assignments. Last Tuesday, the students of SCoRe had the pleasure of interacting with a veteran from the PR industry, Archana Jain , Managing Director, PR Pundit. Her session started with a brief introduction of the Award-winning mid-sized integrated communications consultancy. It is one of the leading PR firms in India which is recognised globally for compelling campaigns and luxury and lifestyle PR. She captured the students’ interest with insights about the consultancy such as, the s

COVID-19 came into our life unannounced like a destructive force which changed our mundane routine, future plans and defined a new normal. 1st March feels like a lifetime ago, when everything was normal; there were bikes and cars on the roads, regular visits to the favourite resultant around the corner and crowd everywhere. Crowd! What does that feel like? The reality is different today. The pandemic has forced us all inside our houses. Evening walks became necessary grocery runs, Office at nine became work from home and food from favourite restaurants became ‘Ghar ka khana.’ This felt like a long tedious journey from Lockdown 1, 2.0, 3.0 and now the inevitable chapter four. While this felt impossible in the beginning, I am slowly coming around to the idea. If nothing else, I am thankful for the things I learned from this once in a lifetime experience. In this blog I am listing down some of those. 1.  Health, always the priority: I know this seems very basic and something w

One of the largest cinema hubs in the world, Indian cinema is renowned for its glamour, fashion and mainstream masala films which earns huge box office collections. With thousands of films produced every year Indian cinema has been making records in the history of world cinema. India is the largest producer of films in the world with approx 1800 films produced every year. It is also one of the most diverse film industries in the world with nine different regions producing films in sixteen different languages. Unfortunately, this diversity is often neglected in the world cinema by mistaking Indian cinema for Bollywood. Indian cinema is much more than Bollywood. The mainstream masala movies produced in Hindi language are just the ones most highlighted because of the monetary investment, stature of the cast and crew and its mass appeal to the audience. Beyond that is the whole new world of Indian cinema which might not be appealing to the masses but are gems in the eyes of few. Apart

India is a diverse country with people from various religions, caste, and diverse schools of thought coming together and representing India in its true form. While this makes sense in theory, it is much harder to practice and function in real life without harming this diversity. The Indian political scenario is one example of a diverse school of thoughts which fuels domestic to nationwide debates on a regular basis. Different political ideologies have divided the public in categories such as pro or anti government. Sadly, the ‘anti government’ is at times considered synonymous to ‘anti national’. This tells the public that while our constitution does provide us the freedom of speech, exercising it can be dangerous at times. In an article published by the Election.in titled ‘Political Parties in India and their Ideologies’, the author writes, “The only factor that explains the mushrooming growth of political parties in India is the difference in ideology. While some of them are