3. Choose Conscious Fashion Over Fashion Conscious

Fashion is a major part of the lifestyle we lead and being fashionable is the choice we make. Every buying decision, every piece of clothing in our wardrobe is a choice but, who is to say that we have made the right decision? There is so much going on in the fashion industry that many of us are not aware of. Fast Fashion is one of those things.

Rapidly-changing fashion trends and the consumer’s desire of having each and every popular style has given birth to the concept of fast fashion. We as consumers have become so fashion-conscious that we put too much thought and money into what we wear, which is not wrong, but considering its impact on the environment, maybe it is! Fast fashion is basically fashion which changes with the rapidly-changing trends and focuses on speed and low cost. These type of clothing don’t have much wardrobe life. They are mainly focused on making the fashion available from ramp to the market at a much cheaper rate. The vibrant colours, designs and novelty makes the apparels all the more appealing and leads to an impulsive buying decision.

Fast fashion eventually leads to too many clothes without much utility which is extremely harmful to the environment. Textile dyeing is the second biggest polluter of clean water universally, after agriculture. This kind of fashion causes immense water pollution, and non-disposable textile waste. Conscious fashion is the resolve to all these problems. Also known as ethical fashion or sustainable fashion, conscious fashion has been exercised by many brands and has recently gained popularity because of the dominant issue of climate change.

Conscious fashion is basically investing more into organic and environment-friendly apparels which has longer wardrobe life rather than making buying decisions that are harmful to the environment. This concept has recently gained popularity as many brands have launched products in support of the cause and multiple influencers have also spoken about the concept time and again to create awareness. Some of the brands such as Upasana, No Nasties, Ba No Batwo, Brown boy, House of wandering silk, Ethicus, etc are great examples of conscious fashion in India.

Keeping the current environmental and climate change issues in mind, it is now high time to start indulging in conscious fashion instead of being fashion conscious. It is very crucial to realize that our each and every buying decision when it comes to apparels has a direct impact on the environment and then decide in favour of mankind.