9. Devdutt Pattanaik at PRAXIS8


PRAXIS is the world’s largest festival for reputation management professionals where the who is who of the Indian PR fraternity come together to connect, engage and celebrate. On 27th and 28th September 2019 the eight edition of the annual summit took place in Grand Hyatt, Goa. The summit was aimed at exploring more on Trust at the core of Public Relations and various speakers from across the globe came together and spoke on the subject, one of them was, Devdutt Pattanaik. He was the special guest in the event and addressed the audience with his take on Trust in Public Relation on the second day.

Devdutt Pattanaik is an Indian author popularly known for his work in mythology and willful misinterpretations of ancient Indian scriptures, stories, symbols and rituals. Three of his novels from the 7 Secrets series were gifted to the attendees on the second morning. In his address to the reputation management professionals, he spoke about the importance of trust in Public Relation and often connected it with Indian mythology by giving examples from Ramayana, and Mahabharata. He explained how reputation management and PR has been in practice from the mythological era, by referring to Ramayana as a narrative about royal reputation. He further went on talking about characteristics of a PR professional which could be seen in various figures from Indian Mythology such as, Sanjaya (advisor to Dhritarashtra), and Krishna in Mahabharata. While talking about Diversity, he said, “Diversity is appreciating not everybody will understand or wants to understand you, when you get that, you calm down.”

His way with words and his sense of humour was a treat for the listeners and gave them knowledge as well as a few moments of sheer laughter. 

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