24. #NoBraDay- For Regular Breast Examination

According to a study by the World Health Organization (WHO), breast cancer is the most commonly occurring cancer in women and the second most common cancer overall. Breast cancer is responsible for 15% of all cancer related deaths among women with 2.1 million new cases worldwide each year. 627,000 women died of the disease in 2018. While the disease is mostly associated with women, men are also prone to getting it and should be equally aware of it.

13th October is recognised as the ‘No BRA Day’ globally. This initiative was born from a medical event in Toronto, Canada called “BRA Day”, here BRA was an acronym for Breast Reconstruction Awareness. The event was to encourage breast cancer survivors. This gave an anonymous twitter user an idea to celebrate a ‘No Bra Day’ to encourage regular breast examination and create awareness in general.

Early detection plays a very crucial role in Breast cancer, the disease if detected early can be cured effectively. The problem is that women don’t regularly go for breast examination, especially in India. The subject is somehow considered a taboo and people are not so open to talk about it. #NoBraDay is a great initiative to overcome that issue. It is very important to talk about the disease openly, that way we can be proactive and take proper precaution.

“Death rates from female breast cancer dropped 40% from 1989 to 2016. Since 2007, breast cancer death rates have been steady in women younger than 50, but have continued to decrease in older women. These decreases are believed to be the result of finding breast cancer earlier through screening and increased awareness, as well as better treatments.” – American Cancer Society

For the past few years women around the globe have been speaking up on #NoBraDay. The initiative has created controversies by receiving a mixed response from the audience. Some people are speaking in favour of it about how it is a great initiative towards promoting breast examination and creating awareness. On the other hand, some people see it as sexualising and belittling a very serious disease.

Everything has a flipside, it depends on the way you look at it. For me as long as it’s doing its job, that is to promote regular breast examination, it is good.
            

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