62. ‘A Brand called YOU’ with Gaurava Yadav at SCoRe


The School of Communications & Reputation (SCoRe) organised a three-hour workshop for its students on Communities of purpose & relevance. The session was led by Guarava Yadav, Founder & CEO, EduAce Services. The session started in a very unusual manner when he gave a disclaimer about how to take everything with a pinch of salt. Within a short period, he gave us many insights and tips for our career. Following are some of the key learnings explained in brief:




·         ‘The Brand Called You’
He stressed upon personal branding and how we should see ourselves as individual brands. He explained the importance of personal branding especially for reputation management professional. During the last three months at SCoRe, we have had to introduce ourselves to multiple people, but, the introduction in the workshop was a little different. To get a better understanding of personal branding each student had to introduce themselves as a brand. It includes what are they called, and what they stand for.

·         Three key traits:
1.      Carry the right kind of attitude and aspire to be of value to people around you.
2.      Always have a go-getter attitude to make the most of every opportunity.
3.      Be fiercely loyal to yourself.  

·         Be the best in what you are good at. If you are good at something aim for excellence in it.

·         Some important tips for ‘The Brand Called You’:
1.      A brand should communicate well: Never think that people will assume for themselves. Bring clarity, precision and ambiguity in your messaging.
2.      A brand should resonate the inherent quality it possesses. Always be articulate in your storytelling, on each and every platform. What you say should resonate with what you stand for as a brand.
3.      A brand needs to reinvent itself regularly.

·         Real victory is when you walk the talk. Always stand by your words. That is the most important thing in personal branding and helps in obtaining trust.

·         Be a better brand every day. Promise, deliver, be consistent, be relevant, and reinvent regularly.
Apart from this we also learned about micro-level community and the importance and power of community building.

He ended the workshop saying, assess every session with one key change that it brings in your conduct. If it doesn’t change anything, it is of less value. I learned a lot of things from his session, but, the most prominent learning is how to analyse ‘The Brand Called Me.’

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