59. The Importance of Big Data in Corporate Communications


Big Data is a large set of data that is further analysed to identify facts, trends, or patterns, especially relating to human behaviours. Bid data can be both structured and unstructured.


We all use online applications, websites, and social media platforms for different purposes. Access to internet and digital platforms have made many tasks very easy and convenient. While using these platforms sometimes we are asked to fill in some information such as name, phone number, email address, this data is stored in the system for further use. These type of information we give out willingly but have you ever wondered about the information that we give out without our knowledge. We use the internet for many different purposes such as online shopping, social engagement, research, etc. Our behavioural patterns, likes and dislikes are tracked by our browser history. One, two, three and then many different searches collectively define a pattern in the behaviour of the user that is further analysed and then used by companies. 98% of the data is stored digitally worldwide, this makes big data a tool for the companies that can be used to their advantage.  

As a corporate communication professional, it is very important to understand the stakeholders, both external as well as internal for communicating any message effectively. The messaging should be done in a relatable and interesting manner while also maintain the core objective of communication. Understanding the importance of big data and using it to formulate communication strategy can make corporate communication effective.

Corporates can use big data to study its target audience, internal and external stakeholders, and competition. By doing this, they can position themselves differently which makes them distinct from their competitors and provide people with a new perspective of the brand.


Comments

Post a Comment

Popular posts from this blog

42. Kay Beauty- #ItsKayToBeYou

Image
Amidst all the fairness creams, foundation, and concealer commercials to hide the flaws in your skin, to come across content like #ItsKayToBeYou by Kay beauty is refreshing. Katrina Kaif recently launched her beauty line, Kay beauty in partnership with Nykaa, India’s largest beauty retailer. The launch collection includes feature lip, eye and brow products. The products are available across 50 Nykaa stores and online portal. The beauty line was launched with #ItsKayToBeYou campaign which talked about diversity in the skin tones and different definitions of beauty for individuals. The campaign was launch through digital media with the videos streaming on platforms such as, YouTube, and Instagram. The brand is positioned as the beauty products which Kare for your skin. For the launch campaign, the brand identified a certain set of influencers representing various target audiences such as Kusha Kapila, Nayanthara, Saina Nehwal, Raja Kumari. During the launch event Katrina
Read more

73. Millennials Who? Stereotyping the Demographic cohort

Image
Millennials is a term commonly used to define a certain demographic of the population. Also known as Generation Y, millennials denote a set of people based on their demographic. The term has been derived from the demographic cohort of the population as a whole. Each and every category has been placed in buckets namely, Generation X (1965-1980), Generation Y or Millennials (1981-1996) and Generation Z (1997-Present). The age range of the Millenials has been reported differently at various platforms but The American Psychological Association described it as people born between 1981 to 1996 which is a widely accepted categorisation. Instead of representing the generation, the term has become a stereotype for people belonging to certain demographics representing their behaviours, habits, and beliefs. The term carries a negative connotation now because of its overuse and references. Millennials are also referred to as ‘echo boomers.’ In an article published in 2013, Times Mag
Read more

3. Choose Conscious Fashion Over Fashion Conscious

Image
Fashion is a major part of the lifestyle we lead and being fashionable is the choice we make. Every buying decision, every piece of clothing in our wardrobe is a choice but, who is to say that we have made the right decision? There is so much going on in the fashion industry that many of us are not aware of. Fast Fashion is one of those things. Rapidly-changing fashion trends and the consumer’s desire of having each and every popular style has given birth to the concept of fast fashion. We as consumers have become so fashion-conscious that we put too much thought and money into what we wear, which is not wrong, but considering its impact on the environment, maybe it is! Fast fashion is basically fashion which changes with the rapidly-changing trends and focuses on speed and low cost. These type of clothing don’t have much wardrobe life. They are mainly focused on making the fashion available from ramp to the market at a much cheaper rate. The vibrant colours, designs and novel
Read more