64. ‘Beauty for All’ by Fenty Beauty


Rihanna needs no introduction. One personality with many talents who has won our hearts over the years. She is best known for her songs and as an actress, but, she is a well-established businesswoman as well. In September 2017, Robyn Rihanna Fenty launched her cosmetic brand called Fenty Beauty.


The idea behind the brand is ‘beauty for all’. Because of her love for makeup, Rihanna used to experiment with all kinds of makeup and cosmetic brands available. She identified the need for cosmetics that are made for all skin types and complexion.

Fenty Beauty was made with the idea of makeup being inclusive. Inclusive here means inclusive of all skin colours, skin types and gender. Fenty beauty products are not restricted to any gender. It is one of its kind make range which suits all complexions. This is very rare to find in the beauty industry. The inclusivity is in terms of gender, skin tones, and skin type.  

With the makeup industry being ignorant to many skin tones, Fenty Beauty launched with 40 shades of foundation. Their products such as lipsticks, blush, eye shadow, etc are suitable for each and every complexion. The brand with its launch was like a wakeup call to the industry. It is led by one of the most popular people in the world with an ideology so strong that it is bound to have a massive impact.

According to Rihanna, Fenty beauty was made ‘so that women everywhere would be included , It focuses on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.’

Within just a few years of its launch Fenty beauty has become the go-to makeup brand for many young consumers across the globe. The brand has a mission to break the beauty standards and make it ‘Beauty for All’.

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