36. Coca Cola- Amazing Campaigns- Part 1


Coca-Cola is one of the most famous soft drink brands worldwide. It would not be wrong to say the Coca-Cola is very where it is sold in around 200 countries worldwide. There are countries where Coke is cheaper than water and thus has huge demands. The brand is conveniently available in most of our neighbouring stores. It is fascinating to study how the brand became what it is today. And even more fascinating is to see their campaigns over the years across the globes.


It is widely known that Coca-Cola means ‘open happiness’. They have instilled the message through their advertisements, marketing and PR Campaigns. Over the years they have done many such campaigns with different themes and creative ideas and ‘open happiness’ as the core message. In this blog, we will study some of those campaigns to see how they have sustained their purpose over the years.

1. Coca-Cola Friendly Twist- 

 This campaign was done by the brand in 2015. They took a very basic insight from the customers. The whole campaign was based on the fact that people are hesitant to talk to each other on the first day of college. Coca-Cola took this as the insight and designed a limited edition bottle with a twist. The bottles were stocked in the wending machines of the college campus and when the students tried opening the bottle, the cap won’t budge. The design of the bottle was such that the cap won’t open until you take another Coke bottle, lock the caps together and twist. The idea was a huge hit and created a lot of buzz around the campus. This unique design forced people to talk to each other and Coca-Cola helped the students find their first friend in college  

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