37. Coca Cola- Amazing Campaigns- Part 2


2. Coca-Cola Happiness Machine- 

Happiness Machine is one of the most popular campaign by Coca-Cola. The brand installed a special wending machine in college campuses which upon inserting a coin gives the student more than they expected. The machine surprises them by giving free coke bottles in different sizes, pizzas and coke for their friends as well. The idea behind this campaign was to spread happiness through a wending machine and make the break special. The campaign was a huge hit and was highly appreciated by the customers it was able to spread smiles on everybody’s faces.


3. Coca Cola India Phone Booth Viral Campaign- 

This campaign was done by the brand in Dubai. Coca-Cola took a small insight from the country that there are many labourers living in the country to earn money and provide for their family back home. They call their families once a week because the calling facility is very expensive and lessens a huge amount from their daily wages. The brand took this fact as the insight and decided to spread happiness through their campaign. Near the residence of the labours, Coca-Cola installed ‘Coca Cola India Phone Booth’. This booth will allow them to call their families in another country with Coke bottle caps instead of money. The labours had to buy a coke and then use the cap to make the call to their family. This allows them to talk to their families more than once a week at much cheaper rate. The cost of a coke bottle is much cheaper than the cost to make an international call.

4. Coca-Cola Small World Machines- 

This is a campaign done by Coca-Cola in India and Pakistan. The idea behind this campaign was to bring the two countries together and introduce their people to each other. Both the countries have constant tension going between them. They have a perception of the people living in the other country without even knowing them which is not necessarily the truth. Coca-Cola used this opportunity to establish connection between both the countries. They installed two machines in both the countries which allows them to make a friend from India/ Pakistan in real time. This campaign made people realise the similarities within themselves and the willingness to accept the other surprised and made people extremely happy.

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