51. Why is it important for brands to become omnipresent - Part 2

Following are some of the points which shows the importance of omnipresence in businesses:

·         Being omnipresent can be the goal of a brand which can help them in survival and building a large customer base. Within this competition, it is all about survival of the fittest. In businesses, the brand that has a high and loyal customer base and is capable of acquiring new customers at the same time retaining the old ones can survive in the long run. The trick to this is to be available everywhere, make it so convenient for the target customers that they become more prone towards trying the brand.

·         Omnipresence in a way means business expansion. It makes the brand easily available in the market which is a result of business expansion to obtain that kind of reach. Expanding a business is never easy but is very necessary for brands to grow and survive in a competitive market.

·         This can be a great marketing strategy. By being everywhere, a brand is exposing itself to the potential customers and is making it easy for the target customers to reach out to the brand. Being omnipresent in itself is a great achievement, the brand could further exploit this opportunity in the market by maintaining the connectivity with the customers.

·         This also makes communication with the external stakeholders, especially the customers easier. An omnipresent business is available everywhere, this makes it easy for the customers to send across their message and does the same for the brands as well. Through the multiple platforms the brand is present on, the customers and the business can effectively communicate with each other,

·         It helps the business stay ahead of its competition in this overly competitive space where retaining the customers has become a huge challenge. The customers now seek convenience, they will be more keen towards buying from a brand which is easily available to them and offers good service. It gives the business an edge over the competition.

According to an article by Business Standard published on June 30, 2019, ‘Customers now want omnipresent brands, convenience and on-demand service. For brands looking to craft meaningful user experiences, it is important to be everywhere, do everything and get close to those who they wish to serve. A customer experience report by Adobe shows that consumers in India are most likely to want personal and convenient service especially through digital engagement.’

Comments

Post a Comment

Popular posts from this blog

101. Masterclass with Archana Jain

Image
In the wake of this pandemic where physical contact, gatherings and offline classes are not a possibility, School of Communications & Reputation (SCoRe) made sure that the learning for their students doesn’t stop. The work and conversations has shifted from offline to online with regular classes through video call services like Zoom and Google Hangouts. The institution has made sure that their students get quality education and continuous learning opportunities through sessions, masterclasses and assignments. Last Tuesday, the students of SCoRe had the pleasure of interacting with a veteran from the PR industry, Archana Jain , Managing Director, PR Pundit. Her session started with a brief introduction of the Award-winning mid-sized integrated communications consultancy. It is one of the leading PR firms in India which is recognised globally for compelling campaigns and luxury and lifestyle PR. She captured the students’ interest with insights about the consultancy such as, the s...
Read more

54. Book Review: Building Media Buzz

Image
By: Marisa D’vari Publishing house: Jaico Building media Buzz provides valuable insights and insider stories on how to get the leverage media, through interviews and stories, to make sure your message reaches the target and has the intended impact. The book provides tips, summaries and different stories which hold the reader’s interest throughout. Interestingly the writer has included quotes from renowned people before every chapter to give a crux of what it entails and assignments after each chapter to implement the learnings. The book explores how one can build buzz on different media platforms such as print, radio and television in different ways. From getting the right kind of interviews in print, reaching the target audience through radio, to creating celebrity status via television, Building Media Buzz covers all aspects. Marisa D’vari has explained in detailed pointers on how to develop your news hook and become a media darling. Under this, she writes about ...
Read more

40. Not everything deserves a press release!

Image
Press Release is an official statement issued by an organisation sent out to news media to provide information, or to make an announcement. It is written by a communication professional on behalf of the organisation to achieve the communication objective. Press Release is the most basic and frequently used form of writing when it comes to business writing, especially in the PR fraternity. But not all messages need a press release to be conveyed to its target audience. A press release should be appealing enough for a journalist to work on, otherwise, it would just add to the waste. Journalist possibly get various press releases, some don’t even see the light of the day again. So, as communication professionals, we should be able to identify where a press release is needed and where it isn’t. If your communication goal is to convey a hard and fast message then writing a press release could be the best option but, if the message has any scope for creativity, be creative and ...
Read more