51. Why is it important for brands to become omnipresent - Part 2

Following are some of the points which shows the importance of omnipresence in businesses:

·         Being omnipresent can be the goal of a brand which can help them in survival and building a large customer base. Within this competition, it is all about survival of the fittest. In businesses, the brand that has a high and loyal customer base and is capable of acquiring new customers at the same time retaining the old ones can survive in the long run. The trick to this is to be available everywhere, make it so convenient for the target customers that they become more prone towards trying the brand.

·         Omnipresence in a way means business expansion. It makes the brand easily available in the market which is a result of business expansion to obtain that kind of reach. Expanding a business is never easy but is very necessary for brands to grow and survive in a competitive market.

·         This can be a great marketing strategy. By being everywhere, a brand is exposing itself to the potential customers and is making it easy for the target customers to reach out to the brand. Being omnipresent in itself is a great achievement, the brand could further exploit this opportunity in the market by maintaining the connectivity with the customers.

·         This also makes communication with the external stakeholders, especially the customers easier. An omnipresent business is available everywhere, this makes it easy for the customers to send across their message and does the same for the brands as well. Through the multiple platforms the brand is present on, the customers and the business can effectively communicate with each other,

·         It helps the business stay ahead of its competition in this overly competitive space where retaining the customers has become a huge challenge. The customers now seek convenience, they will be more keen towards buying from a brand which is easily available to them and offers good service. It gives the business an edge over the competition.

According to an article by Business Standard published on June 30, 2019, ‘Customers now want omnipresent brands, convenience and on-demand service. For brands looking to craft meaningful user experiences, it is important to be everywhere, do everything and get close to those who they wish to serve. A customer experience report by Adobe shows that consumers in India are most likely to want personal and convenient service especially through digital engagement.’

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