Sakshi Jain

Corporate social responsibility (CSR) and philanthropy are often misconstrued as the idea behind both the concept seems identical. But, there is a huge difference that one must understand. So, what is CSR? And how is it different from Philanthropy? CSR is the responsibility of a corporation towards the society. While it may sound synonymous to Philanthropy, it is not done with the same intention. As per Section 135 of the Indian Companies Act, it is mandatory for all companies meeting a financial threshold to spend 2% of their net profit for CSR. The regulation is to get corporate resources for the community’s benefit and betterment. While the practice is compulsory, some companies through unique ideas and communication manage to leverage CSR for their business benefit. Philanthropy on the other hand, is when an individual or an organisation desire to promote the welfare of others and takes action by donating resources for the same. This is done with the sole purpo...

With the information clutter in the market, the consumers have become more selective of the content they consume. This makes reaching the target audience more difficult and crucial. Everybody who has the access to internet possesses the power to produce content. In such a situation where everybody has a portal to voice their opinion and influence people at the mass level, reputation management professionals play an important role. Public relation is the industry of reputation management professionals who communicate on behalf of a corporate with different stakeholders. The art of getting the communication right is important to understand. The language, core message, channel used to communicate, all has to be aligned based on the understanding of the target group. The industry is evolving rapidly with the change in consumer behavior and advancement in technology. In this article we will understand what 2020 will be like for the PR industry and why it will be a crucial yea...

Foreign investments are extremely crucial to drive growth in an economy. India is the fifth largest economy in the world and has the third highest GDP in Asia. The Indian market offers huge prospects of growth across sectors and is an appealing investment destination for Investors overseas. The foreign investment industry in India witnessed a healthy growth over the years and has garnered significant benefits for the foreign investors. After the slowdown of foreign investments to a decade’s low in 2018-19, the industry finally picked up pace and has shown positive signs for the economy. The United Nations Conference on Trade and Development (UNCTAD) recently announced that India was among the top 10 recipients of Foreign Direct Investment (FDI) in 2019, attracting $49 billion in inflows, a 16% increase from the previous year, driving the FDI growth in South Asia. The majority went into services industries, including information technology. The growth proved that despite a slowdo...

Ethics. The word has so much weight and equal importance in a person’s life. Growing up most of us are told by our elders the things considered right and wrong. Some rules, morals and values are instilled within us as children and some we acquire through our experience. While this helps us shape our personal life better, what about the professional life? When it comes to ethics in work, the rules and regulations might differ based on the profession. What is an ethical decision for a doctor might not be the same for a lawyer. Public Relations is a different ball game altogether. In a profession of communication, it sometimes becomes very hard to decide when and where to draw a line. The dilemma of right and wrong is a constant in this profession. The problem is not choosing the wrong side, but rather how to decide which is the wrong side. While the decision may look simple, sometimes it really is not. Honesty is one of the most important aspects when it comes to ethical behavi...