5. Hidden Gems of Indian Cinema- Part 1


I love Bollywood! Growing up, I have always been this Bollywood junkie dancing around on Bole Chudiya and pretending to be the Poo in my head. A classic Bollywood drama made me the happiest. It was my refuge, my escape from this world to a place where I could experience something so novel and unexplored. As I grew up, cinema fascinated me even more. Not the glamour and the fame the profession has but rather, the power you, as a filmmaker hold to influence people on such a large scale. To make the audience see what you want and convey your message in such an artistic way that it leaves a major impression behind.


 Indian cinema is the largest cinema in the world in terms of production per year. It produces around 1800 films annually. Some of these movies work wonders on the box office but many don’t get the recognition that they deserve. Following is the list of the most underrated movies of Indian cinema that every cinema lover should watch.

Pyaasa (1957)
Sometimes old really is gold! Pyaasa is an epic drama from the golden age of Indian cinema starring Guru Dutt, Waheeda Rehman and Mala Sinha. According to the critics, Pyaasa was way ahead of its time, it called out to the hypocrisy of the Indian society by showcasing its darker side in the form of art. It introduces the theme of materialism versus spiritualism in Indian cinema. Unfortunately, the movie flopped at the box office but, it is still one of the finest movies of all time.

Masoom (1983)
Masoom is an Indian drama film based on the 1980 novel Man, Woman and Child by Erich Segal. The film was the directorial debut of filmmaker Shekhar Kapur starring Naseeruddin Shah, Shabana Azmi and Tanuja. The story shows a fresh take on the issue of infidelity and illegitimacy in the Indian society. The movie has some of the most memorable songs of Bollywood such as Tujhse naraz nahi zindagi, lakdi ki kathi. It is a must watch for every cinema lover looking for great acting, storyline, screenplay and music.

(Continued)

Comments

Post a Comment

Popular posts from this blog

3. Choose Conscious Fashion Over Fashion Conscious

Image
Fashion is a major part of the lifestyle we lead and being fashionable is the choice we make. Every buying decision, every piece of clothing in our wardrobe is a choice but, who is to say that we have made the right decision? There is so much going on in the fashion industry that many of us are not aware of. Fast Fashion is one of those things. Rapidly-changing fashion trends and the consumer’s desire of having each and every popular style has given birth to the concept of fast fashion. We as consumers have become so fashion-conscious that we put too much thought and money into what we wear, which is not wrong, but considering its impact on the environment, maybe it is! Fast fashion is basically fashion which changes with the rapidly-changing trends and focuses on speed and low cost. These type of clothing don’t have much wardrobe life. They are mainly focused on making the fashion available from ramp to the market at a much cheaper rate. The vibrant colours, designs and novel...
Read more

73. Millennials Who? Stereotyping the Demographic cohort

Image
Millennials is a term commonly used to define a certain demographic of the population. Also known as Generation Y, millennials denote a set of people based on their demographic. The term has been derived from the demographic cohort of the population as a whole. Each and every category has been placed in buckets namely, Generation X (1965-1980), Generation Y or Millennials (1981-1996) and Generation Z (1997-Present). The age range of the Millenials has been reported differently at various platforms but The American Psychological Association described it as people born between 1981 to 1996 which is a widely accepted categorisation. Instead of representing the generation, the term has become a stereotype for people belonging to certain demographics representing their behaviours, habits, and beliefs. The term carries a negative connotation now because of its overuse and references. Millennials are also referred to as ‘echo boomers.’ In an article published in 2013, Times Mag...
Read more

42. Kay Beauty- #ItsKayToBeYou

Image
Amidst all the fairness creams, foundation, and concealer commercials to hide the flaws in your skin, to come across content like #ItsKayToBeYou by Kay beauty is refreshing. Katrina Kaif recently launched her beauty line, Kay beauty in partnership with Nykaa, India’s largest beauty retailer. The launch collection includes feature lip, eye and brow products. The products are available across 50 Nykaa stores and online portal. The beauty line was launched with #ItsKayToBeYou campaign which talked about diversity in the skin tones and different definitions of beauty for individuals. The campaign was launch through digital media with the videos streaming on platforms such as, YouTube, and Instagram. The brand is positioned as the beauty products which Kare for your skin. For the launch campaign, the brand identified a certain set of influencers representing various target audiences such as Kusha Kapila, Nayanthara, Saina Nehwal, Raja Kumari. During the launch event Katrina...
Read more