10. SCoRe Students at PRAXIS8


School of Communication and Reputation (SCoRe) is a school dedicated to making the finest PR professionals in India. The school provides a 10 months PG Diploma in Public Relation and Corporate Communication which includes more than 30 courses, multiple masterclasses, guidance sessions and a ticket to the biggest PR summit of India, PRAXIS. This year 20 aspiring PR professionals from SCoRe attended the eight addition of PRAXIS organised in Grand Hyatt, Goa on 27th and 28th September 2019, I was one of them. As a part of the summit, the students worked with the content management, administrative, and social media team respectively for 2 days. The summit was based on “Trust at the core of Public Relation” and various speakers addressed the attendees on their take on the same.

For a fresher in the world of Public Relation, it was very overwhelming and fascinating at first, all the who is who of the PR fraternity of India were attending the event who I took inspiration from. To meet and connect with them in person was a very great experience. PR is all about networking and PRAXIS is the best place for networking within the community. The event comprised of masterclasses, various keynote speakers addressing the audience on both the days, a concert byThe Local Train and a lot of fun times.

Comments

Post a Comment

Popular posts from this blog

101. Masterclass with Archana Jain

Image
In the wake of this pandemic where physical contact, gatherings and offline classes are not a possibility, School of Communications & Reputation (SCoRe) made sure that the learning for their students doesn’t stop. The work and conversations has shifted from offline to online with regular classes through video call services like Zoom and Google Hangouts. The institution has made sure that their students get quality education and continuous learning opportunities through sessions, masterclasses and assignments. Last Tuesday, the students of SCoRe had the pleasure of interacting with a veteran from the PR industry, Archana Jain , Managing Director, PR Pundit. Her session started with a brief introduction of the Award-winning mid-sized integrated communications consultancy. It is one of the leading PR firms in India which is recognised globally for compelling campaigns and luxury and lifestyle PR. She captured the students’ interest with insights about the consultancy such as, the s...
Read more

40. Not everything deserves a press release!

Image
Press Release is an official statement issued by an organisation sent out to news media to provide information, or to make an announcement. It is written by a communication professional on behalf of the organisation to achieve the communication objective. Press Release is the most basic and frequently used form of writing when it comes to business writing, especially in the PR fraternity. But not all messages need a press release to be conveyed to its target audience. A press release should be appealing enough for a journalist to work on, otherwise, it would just add to the waste. Journalist possibly get various press releases, some don’t even see the light of the day again. So, as communication professionals, we should be able to identify where a press release is needed and where it isn’t. If your communication goal is to convey a hard and fast message then writing a press release could be the best option but, if the message has any scope for creativity, be creative and ...
Read more

54. Book Review: Building Media Buzz

Image
By: Marisa D’vari Publishing house: Jaico Building media Buzz provides valuable insights and insider stories on how to get the leverage media, through interviews and stories, to make sure your message reaches the target and has the intended impact. The book provides tips, summaries and different stories which hold the reader’s interest throughout. Interestingly the writer has included quotes from renowned people before every chapter to give a crux of what it entails and assignments after each chapter to implement the learnings. The book explores how one can build buzz on different media platforms such as print, radio and television in different ways. From getting the right kind of interviews in print, reaching the target audience through radio, to creating celebrity status via television, Building Media Buzz covers all aspects. Marisa D’vari has explained in detailed pointers on how to develop your news hook and become a media darling. Under this, she writes about ...
Read more