39. The word is a ‘Nightmare’


What is a nightmare? Is it a bad dream or more than that? Who is more prone to getting a nightmare? Have you ever had one? This blog is an abstract about a word that we use carelessly to express ourselves without addressing the more intense and serious meaning that it has.


Nightmare is basically an unpleasant dream which distresses a person sometimes to the extent of extreme panic. People with a traumatic experience are more prone to getting a nightmare then others. We usually misunderstand a bad dream with a nightmare, but the word has an extremely negative and traumatic association.

How many of us have had a nightmare in our life? According to a survey by American Academy of Sleep Medicine, 50 per cent of the children between the age of 3-5 wake their parents up because of severe nightmares. 50-85 per cent of adults report an occasional nightmare. Nightmares have a very negative impact on a person’s life, to the extent of affecting their mental health. Many people in our surrounding have been experiencing this but we have been ignorant to it for so long.

We come across these type of statistics only when we care to look deep enough in the matter. This was my attempt to adding knowledge to my basic understanding of a simple word.

Comments

Post a Comment

Popular posts from this blog

3. Choose Conscious Fashion Over Fashion Conscious

Image
Fashion is a major part of the lifestyle we lead and being fashionable is the choice we make. Every buying decision, every piece of clothing in our wardrobe is a choice but, who is to say that we have made the right decision? There is so much going on in the fashion industry that many of us are not aware of. Fast Fashion is one of those things. Rapidly-changing fashion trends and the consumer’s desire of having each and every popular style has given birth to the concept of fast fashion. We as consumers have become so fashion-conscious that we put too much thought and money into what we wear, which is not wrong, but considering its impact on the environment, maybe it is! Fast fashion is basically fashion which changes with the rapidly-changing trends and focuses on speed and low cost. These type of clothing don’t have much wardrobe life. They are mainly focused on making the fashion available from ramp to the market at a much cheaper rate. The vibrant colours, designs and novel...
Read more

73. Millennials Who? Stereotyping the Demographic cohort

Image
Millennials is a term commonly used to define a certain demographic of the population. Also known as Generation Y, millennials denote a set of people based on their demographic. The term has been derived from the demographic cohort of the population as a whole. Each and every category has been placed in buckets namely, Generation X (1965-1980), Generation Y or Millennials (1981-1996) and Generation Z (1997-Present). The age range of the Millenials has been reported differently at various platforms but The American Psychological Association described it as people born between 1981 to 1996 which is a widely accepted categorisation. Instead of representing the generation, the term has become a stereotype for people belonging to certain demographics representing their behaviours, habits, and beliefs. The term carries a negative connotation now because of its overuse and references. Millennials are also referred to as ‘echo boomers.’ In an article published in 2013, Times Mag...
Read more

42. Kay Beauty- #ItsKayToBeYou

Image
Amidst all the fairness creams, foundation, and concealer commercials to hide the flaws in your skin, to come across content like #ItsKayToBeYou by Kay beauty is refreshing. Katrina Kaif recently launched her beauty line, Kay beauty in partnership with Nykaa, India’s largest beauty retailer. The launch collection includes feature lip, eye and brow products. The products are available across 50 Nykaa stores and online portal. The beauty line was launched with #ItsKayToBeYou campaign which talked about diversity in the skin tones and different definitions of beauty for individuals. The campaign was launch through digital media with the videos streaming on platforms such as, YouTube, and Instagram. The brand is positioned as the beauty products which Kare for your skin. For the launch campaign, the brand identified a certain set of influencers representing various target audiences such as Kusha Kapila, Nayanthara, Saina Nehwal, Raja Kumari. During the launch event Katrina...
Read more