Sakshi Jain

The way people consume information has changed drastically over the years. Consumers are becoming smart and well informed in their decisions. They are more conscious of what they consume and the decisions are at times based on their values and beliefs. In such a scenario a brand needs to highlight its values and ethics that resonate with the consumer’s beliefs. It is very hard for a brand to gain validation from the consumers and loyalty is the hardest to attain. Crisis management can be the greatest test for a brand to gain customer’s trust. Crisis communication exposes the brand to the media and the public eye to a great extent. How a brand manages to tackle a crisis while reassuring all the stakeholders shapes their reputation. In such a situation, good Leadership is one of the greatest assets for any brand. With the easy accessibility and wide reach of the internet, majority of the corporate leaders are exposed to the public eye through social media platforms such as Twitte...

There are enough dialogues around women discrimination, gender wage gap, but the list for gender inequality is a long one. Adding to that list, another work-related discrepancy between men and women is the length of their commutes. 3 in 5 women limit their job opportunities to 1km from home. Women are more likely to give up a high paying job because it is not close to their home as compared to men. This is called Gender commute gap. The gender commute gap widens after childbirth. Women feel the need to work closer to their house after giving birth to a child. This results in a small pool of job opportunities for women to choose from and limited career growth. Centre for Diet and Activity Research, a research unit at the University of Cambridge reveals that India has one of the world’s most lopsided ratios of male versus female commuting. The fact that 45% of women in India don’t travel for their work at all as disclosed by Census data from 2011 is one of the root causes for this ...

Learning has no limitations.It is possible in the most difficult times, and in fact challenges only increase the scope of learning. The online conclave organised by Reputation Today has proved this right by facilitating the communications fraternity a platform to learn and grow continuously in these extraordinary times. Continuing this initiative, the second edition to #RTConclave was organised on 1st  April, 2020 in the form of a fireside chat with Madan Bahal, Managing Director, Adfactors PR. Mr. Bahal was in conversation with Minol Ajekar, Head - Corporate Communication, CSR & Business Operations, Puravankara Limited and Amith Prabhu, Founding Dean, School of COmmunication & REputation. The world is battling against an unprecedented crisis with COVID-19 impacting more than 120 countries. The pandemic has left no country untouched and no human being safe. In such a situation, the job of a communication professional is paramount. Counsel is an important part of Public...

The world is battling with COVID-19. These are extraordinary times that overpowered even the biggest economies. In the midst of this Pandemic when people exercise social distancing and quarantine, there have been continuous talks around mental health. Mental health is a subject that never got the importance and attention that it deserved. Even though the times have changed, the subject is less spoken about and often neglected. People are shushed by their loved ones when they step up to speak about mental health issues. The government has enforced lock-down on the country for a few weeks; it might get extended as well if the situation demands. At the time when the world is in haywire caused by a global pandemic, one can’t expect minds to function as they were doing before. The circumstances, consistent negative and saddening news, lack of understanding from the people, everything takes a tool on a person’s mental well-being. The problem if not acknowledged should not be ridicule...

The world is facing an extraordinary crisis right now with the Coronavirus Disease (COVID-19) affecting the people worldwide. As a result, thousands of people have lost their life with the number increasing day by day. The fear and panic in the public has heightened with the situation worsening with time. While the disease has no antidote as of now, we need an instant antidote for the stress in the public. The solution can come in the form of unity and emotional support. A 21 day lockdown has been announced in India till 14th April, 2020 to fight COVID-19. Social distancing is said to be the best way to prevent the virus transmission and increase in new COVID-19 positive cases. In this constantly engaging and interactive era, social distancing sounds like a foreign concept. Recall the last time you willingly stayed at your home for 21 days at a stretch. I am sure it would have happened a long time ago, if ever. The lockdown is a challenge for the public and together we have to ...

Work from home, the practice is of great importance and necessary to adapt to keeping in mind the unfortunate circumstances. What used to be an occasional option is now the reality for most of the working professionals in and beyond the country. Coronavirus (COVID- 19) has created major stress on the country and its people. The illness is life threatening and has forced the government to take drastic measures as to prevent it from spreading further. Lockdown has been imposed on major cities to discourage mass gatherings and chances for virus transmission. The country is suffering economically as well with minimum to no productivity in the business segment. The uncertainty of the situation is taking a toll on the businesses. Employees are advised to work from home. While the practice seems fairly easy, it sometimes leads to less productivity because of the disturbance in routine. Work from home needs sincere dedication and the willpower to avoid distractions. The practice is tough...

The world is experiencing fear and uncertainty with the unexpected onslaught of coronavirus across the globe. The disease has taken more than 6000 lives till date with the number of new cases increasing continuously. According to World Health Organisation (WHO), ‘Coronaviruses (CoV) are a large family of viruses that cause illness ranging from the common cold to more severe diseases such as Middle East Respiratory Syndrome (MERS-CoV) and Severe Acute Respiratory Syndrome (SARS-CoV).’ The virus is easily transmittable between humans through a mere touch. Coronavirus disease (COVID-19) has created panic in the public. The situation is getting worse day by day and there is an increasing need for authentic communication to pacify the public. With the help of proper precautionary measures, the disease can be effectively dealt with. The Pandemic has created stress on the economy and its people. Brands contribute to a huge part of communication in people's life today with constant ...